Over a third of companies use AI without changing how they work
Phil Thomas ·
Most businesses have “adopted AI.” Far fewer have changed anything.
Deloitte’s State of AI in the Enterprise 2026 report surveyed 3,235 business and IT leaders across 24 countries. 37% said they use AI at surface level, with little or no change to how they actually work.
We see the same thing all the time. Someone has a ChatGPT login, there’s a Copilot licence nobody opens, and a few people use it to tidy up emails. That’s a start, but it isn’t where the value is.
The real gains come from looking at how work actually gets done: the repetitive admin, the hand-offs between people and systems, the reports someone rebuilds every month. Then you decide where AI belongs in that.
That’s what the AI Opportunity Review is for. It’s one free hour with us. You tell us how your business runs, and we come back with three practical AI opportunities you could act on.
No sales pitch and no jargon. Just a clear view of what’s worth doing.
